SeeBITDAOklahoma

Custom Truck One Source

  • 3205 Davinion Rd, El Reno, OK
  • 2 locations
  • Since 1996
Estimated valueLow confidence
$6.7M
$820Klikely range$15.2M
About 3.6× its yearly profit, typical for a company this size in its industry.
Revenue
$45.4M
a year
Profit (EBITDA)
$1.9M
4% of revenue
Employees
—
not reported
Fred Ross
Founder · source
Likely to sell

How we got $6.7M

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical car dealers business in Oklahoma$45.4M
Revenue$45.4M
× 4% profit margin$1.9M
× 3.6 sale multiple = value$6.7M

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named
2 locations found

Signs of a sale Likely to sell

  • In business 30 years (since 1996)
  • Founder still runs it after 30 years
  • No family successor named on its website

From public records and the company's website, not a statement that it's for sale.

What they do

Custom Truck One Source is a provider of specialized truck and heavy equipment solutions, offering rental fleet, new and used equipment sales, aftermarket parts and tooling, service, customization and remanufacturing, financing, and auctions. It serves top contractors and a range of heavy equipment sectors across North America.

Products & services
Rental equipmentAftermarket partsEquipment customizationRemanufacturingAuctions
Markets served
ForestryConstructionRefined FuelRailOil & GasWasteUtilitiesTelecom
Service area
North AmericaNationwide
Certifications
ANSI inspectionsD.O.T. inspections

From the company's website. Industry: Car dealers.

Customers & suppliers

Suppliers & brands

  • Load King · brand it sells or installs
  • Terex · brand it sells or installs
  • Peterbilt · brand it sells or installs
  • Western Star · brand it sells or installs
  • Ford · brand it sells or installs
  • Freightliner · brand it sells or installs

Possible customers nearby

The largest businesses within about 60 miles in the markets its website says it serves.

Oil & gas

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
Custom Truck One Source
this business
$45.4M$1.9M—
PPL Motor Homes
El Reno
$22.7M$997K0.5 mi
A&A Tank Truck
Yukon
$90.8M$3.7M3.0 mi
Haller Wholesale Auto
El Reno
$22.7M$997K4.0 mi
Car Man Llc
El Reno
$22.7M$997K4.1 mi
Car-Mart of El Reno
El Reno
$22.7M$997K4.1 mi
OT TRUCK & TRACTOR SALES LLC
El Reno · 1 employees
$1.5M$93K4.2 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$6.7M
Multiple for this size and industry3.6×
Value range$820K – $15.2M

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Automobile dealers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (4%). Treat these as a rough guide.

Revenue range$7.0M – $86.1M
EBITDA range$285K – $3.5M
Industry (NAICS)Automobile dealers (4411)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

People & advisors

Founded 1996 by Fred Ross
“Inspired by a family gas station and tow service, Custom Truck One Source was founded by the Ross siblings in 1996 with 15 employees.”

Leadership

  • RM
    Ryan McMonagle
    Chief Executive Officer · Company website · source
  • CE
    Chris Eperjesy
    Chief Financial Officer · Company website · source

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

2 locations

3205 Davinion RdEl RenoThis listing
6725 SW 44th StOklahoma CityView

Revenue, profit and value are for the whole company.

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Custom Truck One Source

Custom Truck One Source is a car dealers company in El Reno, Oklahoma, in business since 1996. It is owned by Fred Ross (Founder). Its estimated annual revenue is about $45.4M, with roughly $1.9M of EBITDA. Its estimated business value is $6.7M (likely range $820K–$15.2M). It has 2 locations.

Common questions

Who owns Custom Truck One Source?
Custom Truck One Source is owned by Fred Ross (Founder), according to public sources such as the company's website or filings.
How much revenue does Custom Truck One Source make?
SeeBITDA estimates Custom Truck One Source's annual revenue at about $45.4M (likely between $7.0M and $86.1M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Custom Truck One Source worth?
About $6.7M, roughly 3.6× its estimated EBITDA of $1.9M, typical for a car dealers company its size. Likely range: $820K–$15.2M.
When was Custom Truck One Source founded?
Custom Truck One Source has been in business since 1996.
Is Custom Truck One Source for sale?
There's no public listing, but it shows signs that often come before a sale: in business 30 years (since 1996); founder still runs it after 30 years; no family successor named on its website.