SeeBITDAOklahoma

Son Country Insurance Agency, Inc.

  • 16 E Broadway Street, Sand Springs, OK
  • Since 1983
Estimated valueMedium confidence
$970K
$511Klikely range$1.3M
About 3.6× its yearly profit, typical for a company this size in its industry.
Revenue
$701K
a year
Profit (EBITDA)
$269K
38% of revenue
Employees
4
reported in 2020
Ardith King
Founder · source
High sell likelihood

How we got $970K

Based on its 4 employees and its payroll, both reported for PPP in 2020 and brought up to date.

4 employees × $207K each$830K
PPP payroll ÷ payroll's usual share of revenue$455K
Shown toward the top of its range×1.14
Revenue$701K
× 38% profit margin$269K
× 3.6 sale multiple = value$970K

· Own this business? Correct these figures

What we know

PPP loan, 2020
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale High sell likelihood

  • In business 43 years (since 1983)
  • Founder still runs it after 43 years
  • No family successor named on its website

From public records and the company's website, not a statement that it's for sale.

What they do

Son Country Insurance is an independent insurance agency offering quotes and policy service for personal and business insurance. It says it has relationships with dozens of insurance companies to find the right coverage and price for customers.

Products & services
Automobile InsuranceHomeowners InsuranceManufactured Home QuoteHomeowner Flood Quote FormRenters InsuranceMotorcycle InsuranceBusiness & Commercial InsuranceCommercial Auto InsuranceGeneral LiabilityBusiness Owners (BOP)Builders RiskWorkers Compensation
Markets served
Business & CommercialTruckingFarm

From the company's website. Industry: Insurance agencies.

Customers & suppliers

Possible customers nearby

The largest businesses within about 60 miles in the markets its website says it serves.

Trucking & freight
Farms & ranches

Estimated value over time

▲ 30% since 2020
$0$558K$1.1M20202026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
SON COUNTRY INSURANCE AGENCY, INC.
this business
$701K$269K—
KINGSLEY INSURANCE AGENCY, INC
Sand Springs · 5 employees
$826K$271K0.0 mi
BEAU WILSON AGENCY, LLC
Sand Springs · 2 employees
$487K$187K0.0 mi
Sharon Watkins Insurance
Sand Springs
$806K$310K0.1 mi
DUSTIN WYZARD INSURANCE AGENCY INC
Sand Springs · 2 employees
$324K$125K0.1 mi
Jason Castleberry
Sand Springs
$806K$310K0.1 mi
State Farm
Sand Springs
$806K$310K0.1 mi

The full calculation

Employees reported to the SBA4
Revenue from headcount (employees × revenue per employee for companies this size)$830K
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$455K
Estimate: the two combined (geometric mean)$701K
EBITDA margin (industry, adjusted for size)38%
EBITDA = revenue × margin$269K

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$970K
Multiple for this size and industry3.6×
Value range$511K – $1.3M
Revenue range$461K – $799K
EBITDA range$177K – $307K
Industry (NAICS)Insurance Agencies and Brokerages (524210)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

People & advisors

Founded 1983 by Ardith King
“Son Country Insurance was founded by Ardith King, CPCU in 1983.”

Leadership

  • GR
    Geryle Rogers
    Owner · Company website · source

Advisors

  • BankingGreen Country FCUPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

Green Country FCU
PPP 2020, PPP 2021
All 76 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
4/8/2020first$15K$16K4Green Country FCU
1/16/2021second$16K$16K4Green Country FCU

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Son Country Insurance Agency, Inc.

Son Country Insurance Agency, Inc. is an insurance agencies company in Sand Springs, Oklahoma, in business since 1983. It is owned by Ardith King (Founder). Its estimated annual revenue is about $701K, with roughly $269K of EBITDA. It has about 4 employees. Its estimated business value is $970K (likely range $511K–$1.3M).

Common questions

Who owns Son Country Insurance Agency, Inc.?
Son Country Insurance Agency, Inc. is owned by Ardith King (Founder), according to public sources such as the company's website or filings.
How much revenue does Son Country Insurance Agency, Inc. make?
SeeBITDA estimates Son Country Insurance Agency, Inc.'s annual revenue at about $701K (likely between $461K and $799K), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Son Country Insurance Agency, Inc. worth?
About $970K, roughly 3.6× its estimated EBITDA of $269K, typical for a insurance agencies company its size. Likely range: $511K–$1.3M.
How many employees does Son Country Insurance Agency, Inc. have?
About 4, as reported on its PPP loan.
When was Son Country Insurance Agency, Inc. founded?
Son Country Insurance Agency, Inc. has been in business since 1983.
Is Son Country Insurance Agency, Inc. for sale?
There's no public listing, but it shows signs that often come before a sale: in business 43 years (since 1983); founder still runs it after 43 years; no family successor named on its website.