Traditions Spirits Inc.
- Leland TateCEO & President, Fidler Marketing · Company website
- Melissa CoxVice President of Marketing & Customer Relations, Gaming Cap · Company website
How we got $971K
Based on its 35 employees and its payroll, both reported for PPP in 2020 and brought up to date.
Estimated value over time
▲ 26% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▲ 2731% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 35 | $2.1M |
| 2020 | Form 5500 | 586 | $35.1M |
| 2021 | Form 5500 | 690 | $41.3M |
| 2022 | Form 5500 | 211 | $12.6M |
| 2023 | Form 5500 | 577 | $34.6M |
| 2024 | Form 5500 | 991 | $59.4M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
What we know
Signs of a sale Unlikely to sell soon
- In business 19 years (since 2007)
From public records and the company's website, not a statement that it's for sale.
What they do
Traditions Hospitality Group operates restaurants, bars, hotels and casino food and beverage concepts across Oklahoma, and offers consulting and hotel management to tribal organizations and other operators.
From the company's website. Industry: Restaurants.
Customers & suppliers
Customers
- Chickasaw Nation Department of Commerce · named on its website
- The Chickasaw Nation · named on its website
- Golden Mesa Casino · named on its website
- The Shawnee Tribe · named on its website
- Fidler Marketing · named on its website
- Gaming Capital Group · named on its website
- US Foods · named on its website
Suppliers & brands
- IHOP · brand it sells or installs
- Dine Brands Global · brand it sells or installs
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- CIMARRON CASINO ENTERPRISE · Perkins, 62 mi · $82.4M
- FORT SILL APACHE STAFFING, LLC · Lawton, 60 mi · $59.9M
- FORT SILL APACHE CASINO HOTEL · Lawton, 60 mi · $41.7M
- FORT SILL APACHE F&B, LLC · Lawton, 60 mi · $35.0M
- SKIRVIN PARTNERS, LLC · Oklahoma City, 20 mi · $34.2M
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| TRADITIONS SPIRITS INC. this business | $5.1M | — |
| Royal Bee Norman | $1.7M | 2.1 mi |
| NEWCASTLE EAST SDI, LLC Norman · 17 employees | $1.8M | 3.0 mi |
| Sip at Selah Norman | $1.7M | 3.4 mi |
| ESSEE, INC Norman · 40 employees | $3.8M | 3.8 mi |
| TXMX LLC Norman · 75 employees | $5.8M | 4.1 mi |
| Scratch Kitchen & Cocktails Norman | $1.7M | 4.1 mi |
The full calculation
| Employees reported to the SBA | 35 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $2.7M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $7.4M |
| Estimate: the two combined (geometric mean) | $5.1M |
| EBITDA margin (industry, adjusted for size) | 9% |
| EBITDA = revenue × margin | $462K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $971K |
| Multiple for this size and industry | 2.1× |
| Value range | $511K – $1.3M |
| Revenue range | $3.4M – $5.8M |
| EBITDA range | $304K – $527K |
| Industry (NAICS) | Full-Service Restaurants (722511) |
Low confidence: the employee-based and payroll-based estimates differ by more than 2×.
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
“Founded in 2007, Traditions Hospitality Group has grown into a leading hospitality company operating restaurants, bars, hotels, and entertainment-driven dining concepts across Oklahoma.”
Advisors
- AccountingRsm Us LLPAudits its 401(k) plan (2024 filing)
- BankingCrossFirst BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| CrossFirst Bank PPP 2020 | All 299 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/8/2020 | first | $340K | 35 |
2 locations
| 2815 SE 44TH ST | Norman | This listing |
| 11073 Rogers Rd | Thackerville | View |
Revenue, profit and value are for the whole company.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Traditions Spirits Inc.
Traditions Spirits Inc. is a restaurants company in Norman, Oklahoma, in business since 2007. It is owned by Tish Fidler-Tate (CEO & President, Fidler Marketing). Its estimated annual revenue is about $5.1M, with roughly $462K of EBITDA. It has about 991 employees. Its estimated business value is $971K (likely range $511K–$1.3M). It has 2 locations.
Common questions
- Who owns Traditions Spirits Inc.?
- Traditions Spirits Inc. is owned by Tish Fidler-Tate (CEO & President, Fidler Marketing), according to public sources such as the company's website or filings.
- How much revenue does Traditions Spirits Inc. make?
- SeeBITDA estimates Traditions Spirits Inc.'s annual revenue at about $5.1M (likely between $3.4M and $5.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Traditions Spirits Inc. worth?
- About $971K, roughly 2.1× its estimated EBITDA of $462K, typical for a restaurants company its size. Likely range: $511K–$1.3M.
- How many employees does Traditions Spirits Inc. have?
- About 991, from its 2024 retirement-plan filing.
- When was Traditions Spirits Inc. founded?
- Traditions Spirits Inc. has been in business since 2007.