Willard's Wholesale Roofing Co
How we got $3.5M
Based on its 11 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Some signs of a sale
- In business 61 years (since 1965)
From public records and the company's website, not a statement that it's for sale.
What they do
Family-owned and locally owned wholesale roofing supplier in Del City, Oklahoma, serving roofing contractors and the public with roofing materials, lumber, shingles, wood products, skylights, and industrial lighting, with rooftop and ground-drop delivery.
From the company's website. Industry: Roofing, Siding, and Insulation Material Merchant Wholesalers.
Customers & suppliers
Suppliers & brands
- TAMKO · brand it sells or installs
Estimated value over time
▲ 18% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▼ 18% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 11 | $12.3M |
| 2020 | Form 5500 | 10 | $11.2M |
| 2021 | Form 5500 | 9 | $10.1M |
| 2022 | Form 5500 | 10 | $11.2M |
| 2023 | Form 5500 | 9 | $10.1M |
| 2024 | Form 5500 | 9 | $10.1M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| WILLARD'S WHOLESALE ROOFING CO this business | $13.3M | — |
| S.O.D. WHOLESALE, INC Oklahoma City · 19 employees | $10.2M | 1.1 mi |
| R&R BUILDING SPECIALTIES, INC Oklahoma City · 2 employees | $2.0M | 2.1 mi |
| JAVIER MATLA RIVERA Oklahoma City · 6 employees | $5.5M | 2.4 mi |
| DOWNTOWN GLASS Oklahoma City · 34 employees | $28.0M | 4.6 mi |
| CONSOLIDATED BUILDERS SUPPLY, INC. Oklahoma City · 29 employees | $35.2M | 4.8 mi |
| WESTERN DOOR & PLYWOOD INC Oklahoma City · 12 employees | $17.2M | 4.9 mi |
The full calculation
| Employees reported to the SBA | 11 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $13.6M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $10.0M |
| Estimate: the two combined (geometric mean) | $13.3M |
| EBITDA margin (industry, adjusted for size) | 7% |
| EBITDA = revenue × margin | $977K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $3.5M |
| Multiple for this size and industry | 3.6× |
| Value range | $1.9M – $4.8M |
| Revenue range | $8.7M – $15.1M |
| EBITDA range | $643K – $1.1M |
| Industry (NAICS) | Roofing, Siding, and Insulation Material Merchant Wholesalers (423330) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingBOKF, National AssociationPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| BOKF, National Association PPP 2020 | All 2,399 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/14/2020 | first | $116K | 11 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Willard's Wholesale Roofing Co
Willard's Wholesale Roofing Co is a family-owned roofing, siding, and insulation material merchant wholesalers company in Del City, Oklahoma, in business since 1965. Its estimated annual revenue is about $13.3M, with roughly $977K of EBITDA. It has about 9 employees. Its estimated business value is $3.5M (likely range $1.9M–$4.8M).
Common questions
- Who owns Willard's Wholesale Roofing Co?
- The owner of Willard's Wholesale Roofing Co isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Willard's Wholesale Roofing Co make?
- SeeBITDA estimates Willard's Wholesale Roofing Co's annual revenue at about $13.3M (likely between $8.7M and $15.1M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Willard's Wholesale Roofing Co worth?
- About $3.5M, roughly 3.6× its estimated EBITDA of $977K, typical for a roofing, siding, and insulation material merchant wholesalers company its size. Likely range: $1.9M–$4.8M.
- How many employees does Willard's Wholesale Roofing Co have?
- About 9, from its 2024 retirement-plan filing.
- When was Willard's Wholesale Roofing Co founded?
- Willard's Wholesale Roofing Co has been in business since 1965.