Diffee Ford Lincoln, Inc
How we got $17.6M
Based on its 71 employees and its payroll, both reported for PPP in 2020 and brought up to date.
Estimated value over time
▲ 19% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
What we know
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| DIFFEE FORD LINCOLN, INC this business | $111.6M | — |
| DIFFEE HOLDING COMPANY, INC. El Reno | $77.6M | 0.3 mi |
| EIGHTY-ONE AUTO GROUP INC El Reno | $38.2M | 0.8 mi |
| Diffee Lincoln Parts & Service El Reno | $22.5M | 1.2 mi |
| FRONTIER CHEVROLET CO El Reno · 67 employees | $96.8M | 1.4 mi |
| RICK JONES BUICK GMC, INC El Reno · 37 employees | $59.2M | 1.5 mi |
| Gibson Aviation El Reno | $22.5M | 1.6 mi |
Ranges & sources
| Revenue range | $73.4M – $127.2M |
| EBITDA range | $2.6M – $4.6M |
| Industry (NAICS) | New Car Dealers (441110) |
| Value range | $9.2M – $24.0M |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
Advisors
- BankingBancFirstPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| BancFirst PPP 2020 | All 7,048 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/14/2020 | first | $932K | 71 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Diffee Ford Lincoln, Inc
Diffee Ford Lincoln, Inc is a car dealers company in El Reno, Oklahoma. It is owned by Laine Diffee (Dealer Principal). Its estimated annual revenue is about $111.6M, with roughly $4.0M of EBITDA. It has about 71 employees. Its estimated business value is $17.6M (likely range $9.2M–$24.0M).
Common questions
- Who owns Diffee Ford Lincoln, Inc?
- Diffee Ford Lincoln, Inc is owned by Laine Diffee (Dealer Principal), according to public sources such as the company's website or filings.
- How much revenue does Diffee Ford Lincoln, Inc make?
- SeeBITDA estimates Diffee Ford Lincoln, Inc's annual revenue at about $111.6M (likely between $73.4M and $127.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Diffee Ford Lincoln, Inc worth?
- About $17.6M, roughly 4.4× its estimated EBITDA of $4.0M, typical for a car dealers company its size. Likely range: $9.2M–$24.0M.
- How many employees does Diffee Ford Lincoln, Inc have?
- About 71, as reported on its PPP loan.