Diffee Holding Company, Inc.
How we got $12.2M
Based on 65 employees on its 2025 401(k) filing.
Estimated value over time
▲ 11% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▼ 11% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | Form 5500 | 73 | $71.2M |
| 2021 | Form 5500 | 61 | $59.5M |
| 2022 | Form 5500 | 69 | $67.3M |
| 2023 | Form 5500 | 58 | $56.6M |
| 2024 | Form 5500 | 67 | $65.4M |
| 2025 | Form 5500 | 65 | $63.4M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
What we know
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| DIFFEE HOLDING COMPANY, INC. this business | $77.6M | — |
| DIFFEE FORD LINCOLN, INC El Reno · 71 employees | $111.5M | 0.3 mi |
| EIGHTY-ONE AUTO GROUP INC El Reno | $38.2M | 0.5 mi |
| Diffee Lincoln Parts & Service El Reno | $22.5M | 1.2 mi |
| FRONTIER CHEVROLET CO El Reno · 67 employees | $96.7M | 1.3 mi |
| Gibson Aviation El Reno | $22.5M | 1.4 mi |
| RICK JONES BUICK GMC, INC El Reno · 37 employees | $59.2M | 1.4 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date: prices are 10% higher than in the benchmark's year, both included above.
| Estimated value = EBITDA × typical sale multiple | $12.2M |
| Multiple for this size and industry | 4.4× |
| Value range | $6.4M – $18.0M |
| Employees in its retirement plan (2025 Form 5500) | 65 |
| Industry revenue per employee | $975K |
| Revenue = employees × revenue per employee | $77.6M |
| EBITDA margin (industry, adjusted for size) | 4% |
| EBITDA = revenue × margin | $2.8M |
Uses the newest headcount we have: participants in the company's retirement plan from its Form 5500 filing with the Department of Labor. Plans can leave out part-timers and new hires, so the range leans higher than the estimate.
| Revenue range | $50.7M – $95.0M |
| EBITDA range | $1.8M – $3.4M |
| Industry (NAICS) | New Car Dealers (441110) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from the company's Form 5500 retirement-plan filing. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Diffee Holding Company, Inc.
Diffee Holding Company, Inc. is a car dealers company in El Reno, Oklahoma. It is owned by Laine Diffee. Its estimated annual revenue is about $77.6M, with roughly $2.8M of EBITDA. It has about 65 employees. Its estimated business value is $12.2M (likely range $6.4M–$18.0M).
Common questions
- Who owns Diffee Holding Company, Inc.?
- Diffee Holding Company, Inc. is owned by Laine Diffee, according to public sources such as the company's website or filings.
- How much revenue does Diffee Holding Company, Inc. make?
- SeeBITDA estimates Diffee Holding Company, Inc.'s annual revenue at about $77.6M (likely between $50.7M and $95.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Diffee Holding Company, Inc. worth?
- About $12.2M, roughly 4.4× its estimated EBITDA of $2.8M, typical for a car dealers company its size. Likely range: $6.4M–$18.0M.
- How many employees does Diffee Holding Company, Inc. have?
- About 65, from its 2025 retirement-plan filing.