Modern Liquors
How we got $427K
Based on its 8 employees and its payroll, both reported for PPP in 2020 and brought up to date.
Estimated value over time
▲ 46% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
What we know
Signs of a sale Unlikely to sell soon
- In business 23 years (since 2003)
From public records and the company's website, not a statement that it's for sale.
What they do
Liquor Express (aka Modern Liquor) is an online retailer of rare bottles, offering allocated bottles, limited editions, and collectible spirits delivered to customers' doorsteps.
From the company's website. Industry: Beer, Wine, and Liquor Retailers.
Customers & suppliers
Suppliers & brands
- Buffalo Trace Distillery · brand it sells or installs
- Blanton's · brand it sells or installs
- E.H. Taylor · brand it sells or installs
- Old Rip Van Winkle · brand it sells or installs
- Hibiki · brand it sells or installs
- Don Julio · brand it sells or installs
- Samuel Adams · brand it sells or installs
- Crown Royal · brand it sells or installs
- Yuengling · brand it sells or installs
- Fortaleza · brand it sells or installs
- Dom Perignon · brand it sells or installs
- Clase Azul · brand it sells or installs
- Caymus · brand it sells or installs
- Macallan · brand it sells or installs
- Glenlivet · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| MODERN LIQUORS this business | $3.2M | — |
| PRITCHARD WINE BAR, LLC Oklahoma City · 8 employees | $4.8M | 1.0 mi |
| BYRON'S LIQUOR WAREHOUSE Oklahoma City · 35 employees | $19.6M | 2.0 mi |
| GEORGE'S LIQUORS Oklahoma City · 1 employees | $921K | 2.4 mi |
| BEAU'S WINE BIN & SPIRIT SHOPPE Oklahoma City · 5 employees | $2.2M | 3.4 mi |
| TAQUERIA LOS DESVELADOS LLC Oklahoma City · 6 employees | $2.1M | 4.4 mi |
| MIJA KIM Oklahoma City · 2 employees | $848K | 5.4 mi |
The full calculation
| Employees reported to the SBA | 8 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $2.7M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $2.9M |
| Estimate: the two combined (geometric mean) | $3.2M |
| EBITDA margin (industry, adjusted for size) | 7% |
| EBITDA = revenue × margin | $214K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $427K |
| Multiple for this size and industry | 2× |
| Value range | $225K – $585K |
| Revenue range | $2.1M – $3.6M |
| EBITDA range | $141K – $244K |
| Industry (NAICS) | Beer, Wine, and Liquor Retailers (445310) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
Advisors
- BankingJPMorgan Chase Bank, National Association, BancFirstPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| BancFirst 7(a) 2023 | All 7,048 borrowers → |
| JPMorgan Chase Bank, National Association PPP 2020 | All 993 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 5/1/2020 | first | $29K | 8 |
Public records
| Jan 2023 | 7(a) | $150K |
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Modern Liquors
Modern Liquors is a beer, wine, and liquor retailers company in Oklahoma City, Oklahoma, in business since 2003. Its estimated annual revenue is about $3.2M, with roughly $214K of EBITDA. It has about 8 employees. Its estimated business value is $427K (likely range $225K–$585K).
Common questions
- Who owns Modern Liquors?
- The owner of Modern Liquors isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Modern Liquors make?
- SeeBITDA estimates Modern Liquors's annual revenue at about $3.2M (likely between $2.1M and $3.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Modern Liquors worth?
- About $427K, roughly 2× its estimated EBITDA of $214K, typical for a beer, wine, and liquor retailers company its size. Likely range: $225K–$585K.
- How many employees does Modern Liquors have?
- About 8, as reported on its PPP loan.
- When was Modern Liquors founded?
- Modern Liquors has been in business since 2003.