SeeBITDAOklahoma

Roots Java

Wholesale trade
  • 4870 S Lewis Ave Ste 203, Tulsa, OK
  • Since 2009
  • NAICS 42
Company websiterootsjava.comFind on LinkedInSearch LinkedIn for this company
Estimated valueLow confidence
$2.4M
$504Klikely range$4.8M
About 3.6× its yearly profit, typical for a company this size in its industry.
Revenue
$9.6M
a year
Profit (EBITDA)
$660K
7% of revenue
Employees
—
not reported
Leadership
Dr. Fitzgerald Hill
Founder · source · confirmed by 2 sources
Unlikely to sell soon
Request removal or correction
Has a management team. Someone besides the owner runs part of the business, which buyers pay more for.

How we got $2.4M

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical wholesale trade business in Oklahoma$9.6M
Revenue$9.6M
× 7% profit margin$660K
× 3.6 sale multiple = value$2.4M

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Unlikely to sell soon

  • In business 17 years (since 2009)
  • Family in the business (Fitzgerald Hill, Founder)

From public records and the company's website, not a statement that it's for sale.

What they do

Roots Java, operated by African Bean Company in Tulsa, OK, sells Rwandan-sourced coffee through an online store, retail partners and commercial coffee services. It states that a portion of each sale supports social causes in Africa and the United States.

Products & services
Roots Java GroundWhole BeanSingle ServeCold Brewcommercial coffee services12 oz. bags
Markets served
HospitalsHotelsCollegesCountry ClubsIndustrial FacilitiesNational Food Service CompaniesRestaurantsNational Food Service Providers
Service area
Tulsa, OKWichitaAtlantaNorth CarolinaSouth CarolinaGreenville, SCNationwide
Certifications
first nationally certified, African American-owned coffee supply company

From the company's website. Industry: Wholesale trade.

Customers & suppliers

Customers

  • St. Francis Medical Complex · named on its website
  • QuickTrip · named on its website
  • University of Nebraska-Lincoln · named on its website
  • Tulsa University - Business School · named on its website
  • Oral Roberts University · named on its website
  • Black Wall Street Liquid Lounge · named on its website
  • Central Bank Oklahoma · named on its website
  • Golden Eagle Television · named on its website
  • Hilton Hotel - Memphis · named on its website
  • Oneok · named on its website
  • Coffee Shop of The Virgin Islands · named on its website
  • Santa Clara University · named on its website
  • Sutter Delta Medical Center · named on its website
  • BMW Supplier Diversity Conference · named on its website
  • Oasis Fresh Market · named on its website

Suppliers & brands

  • BMW · brand it sells or installs

Possible customers nearby

The largest businesses within about 60 miles in the markets its website says it serves.

Hotels & motels

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
Roots Java
this business
$9.6M$660K—
VP Electronics
Tulsa
$9.6M$660K0.4 mi
HHC, INC.
Catoosa · 1 employees
$3.2M$264K0.4 mi
SPORTSMITH LLC
Tulsa · 28 employees
$38.2M$2.6M0.5 mi
Tulstar Products
Tulsa
$1.8M$244K0.7 mi
THE PEARL HOUSE INC
Tulsa · 4 employees
$2.3M$212K0.7 mi
Image Electronics
Tulsa
$9.6M$660K0.8 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$2.4M
Multiple for this size and industry3.6×
Value range$504K – $4.8M

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Wholesale trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (7%). Treat these as a rough guide.

Revenue range$2.6M – $16.1M
EBITDA range$175K – $1.1M
Industry (NAICS)Wholesale trade (42)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

History & advisors

Founded by Dr. Fitzgerald Hill
“Dr. Hill carefully nurtured this dream while waiting to find the right person to bring his vision to life.”

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Roots Java

Roots Java is a wholesale trade company in Tulsa, Oklahoma, in business since 2009. It is owned by Dr. Fitzgerald Hill (Founder). Its estimated annual revenue is about $9.6M, with roughly $660K of EBITDA. Its estimated business value is $2.4M (likely range $504K–$4.8M).

Common questions

Who owns Roots Java?
Roots Java is owned by Dr. Fitzgerald Hill (Founder), according to public sources such as the company's website or filings.
How much revenue does Roots Java make?
SeeBITDA estimates Roots Java's annual revenue at about $9.6M (likely between $2.6M and $16.1M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Roots Java worth?
About $2.4M, roughly 3.6× its estimated EBITDA of $660K, typical for a wholesale trade company its size. Likely range: $504K–$4.8M.
When was Roots Java founded?
Roots Java has been in business since 2009.