Sooner Plant Farm, Inc.
How we got $1.5M
Based on its 5 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Unlikely to sell soon
- In business 28 years (since 1998)
- Family in the business (Marsha Chojnacki, Owner)
From public records and the company's website, not a statement that it's for sale.
What they do
Sooner Plant Farm, Inc. is an online plant seller based in Park Hill, OK that sells plants to home landscapers and gardeners across the US.
From the company's website. Industry: Agriculture, Forestry, Fishing.
Customers & suppliers
Suppliers & brands
- Bloomin' Easy® Plant Collection · brand it sells or installs
- Butterfly Candy® Butterfly Bush · brand it sells or installs
- Encore® Azaleas · brand it sells or installs
- Endless Summer® Hydrangeas · brand it sells or installs
- First Editions® Plant Collection · brand it sells or installs
- Garden Debut® Plant Collection · brand it sells or installs
- Iseli Nursery · brand it sells or installs
- Knock Out® Roses · brand it sells or installs
- Proven Winners® Color Choice® Plant Collection · brand it sells or installs
- Proven Winners® Perennials · brand it sells or installs
- Southern Living® Plant Collection · brand it sells or installs
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- BACCO TREE SERVICE INC · Owasso, 59 mi · $37.6M
- RIGGS CONTRACT SERVICES, LLC · Grove, 56 mi · $36.7M
- KEY MAINTENANCE INC · Chouteau, 31 mi · $29.0M
- HARDIN STAFFING LLC · Collinsville, 62 mi · $23.3M
- PRO-MOW LAWN AND LANDSCAPE, LLC · Tulsa, 55 mi · $16.6M
Estimated value over time
▲ 31% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| SOONER PLANT FARM, INC. this business | $3.2M | — |
| BERRY & BERRY ACQUISITION Tahlequah · 245 employees | $93.2M | 8.1 mi |
| GRANDVIEW NURSERY,LLC Tahlequah · 12 employees | $4.3M | 11.1 mi |
| SANDERS NURSERY, INC. Inola · 13 employees | $4.6M | 43.4 mi |
| TWO STATE SOD FARM, L.L.C. Spiro · 15 employees | $6.0M | 43.8 mi |
| SANDER'S NURSERY & DISBRIBUTION Broken Arrow · 49 employees | $18.3M | 44.9 mi |
| STONEBRIDGE QUALITY, INC. Claremore · 9 employees | $3.0M | 50.1 mi |
The full calculation
| Employees reported to the SBA | 5 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $2.0M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $4.0M |
| Estimate: the two combined (geometric mean) | $3.2M |
| EBITDA margin (industry, adjusted for size) | 15% |
| EBITDA = revenue × margin | $497K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $1.5M |
| Multiple for this size and industry | 3× |
| Value range | $784K – $2.0M |
| Revenue range | $2.1M – $3.7M |
| EBITDA range | $327K – $567K |
| Industry (NAICS) | Agriculture, Forestry, Fishing (111421) |
Low confidence: the employee-based and payroll-based estimates differ by more than 2×.
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
“Sooner Plant Farm, Inc. was started in fall of 1999 as a wholesale landscape plant grower and supplier to independent nurseries and garden centers in our tri-state region.”
Leadership
- MCMarsha ChojnackiOwner · Company website · source
Advisors
- BankingArmstrong BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Armstrong Bank PPP 2020 | All 1,355 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/6/2020 | first | $74K | 5 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Sooner Plant Farm, Inc.
Sooner Plant Farm, Inc. is an agriculture, forestry, fishing company in Park Hill, Oklahoma, in business since 1998. It is owned by Brian & Marsha Chojnacki (Owners). Its estimated annual revenue is about $3.2M, with roughly $497K of EBITDA. It has about 5 employees. Its estimated business value is $1.5M (likely range $784K–$2.0M).
Common questions
- Who owns Sooner Plant Farm, Inc.?
- Sooner Plant Farm, Inc. is owned by Brian & Marsha Chojnacki (Owners), according to public sources such as the company's website or filings.
- How much revenue does Sooner Plant Farm, Inc. make?
- SeeBITDA estimates Sooner Plant Farm, Inc.'s annual revenue at about $3.2M (likely between $2.1M and $3.7M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Sooner Plant Farm, Inc. worth?
- About $1.5M, roughly 3× its estimated EBITDA of $497K, typical for a agriculture, forestry, fishing company its size. Likely range: $784K–$2.0M.
- How many employees does Sooner Plant Farm, Inc. have?
- About 5, as reported on its PPP loan.
- When was Sooner Plant Farm, Inc. founded?
- Sooner Plant Farm, Inc. has been in business since 1998.