Crossroads General LLC
How we got $452K
Based on its 3 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Some signs of a sale
- In business 29 years (since 1997)
From public records and the company's website, not a statement that it's for sale.
What they do
Crossroads Impact Corp is a holding company and impact lender that invests in businesses promoting economic vitality and community development, aiming to provide capital to underserved and underbanked communities. Its subsidiary Capital Plus Financial is a certified CDFI, and it partnered with Cenerus on a CRA services program for banks.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Suppliers & brands
- Cenerus · brand it sells or installs
- Capital Plus Financial · brand it sells or installs
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- Gateway First Bank · Jenks, 75 mi · $169.1M
- TTCU Federal Credit Union · Tulsa, 71 mi · $133.1M
- Regent Bank · Tulsa, 73 mi · $131.8M
- Mabrey Bank · Bixby, 66 mi · $114.5M
- Firstar Bank · Sallisaw, 21 mi · $80.0M
Estimated value over time
▲ 26% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| CROSSROADS GENERAL LLC this business | $4.3M | — |
| GORE BAIT AND TACKLE LLC Gore · 9 employees | $5.5M | 18.6 mi |
| PIC N TOTE OK LLC Sallisaw · 3 employees | $5.5M | 19.6 mi |
| GRAN CENTRAL STATION INC Quinton · 8 employees | $7.0M | 19.8 mi |
| HARUN, LLC Sallisaw · 2 employees | $1.5M | 20.3 mi |
| PROFESSIONAL GAS SERVICES LLC Sallisaw · 2 employees | $3.7M | 20.8 mi |
| STC 308 LLC Sallisaw · 5 employees | $2.9M | 21.5 mi |
The full calculation
| Employees reported to the SBA | 3 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $3.4M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $4.1M |
| Estimate: the two combined (geometric mean) | $4.3M |
| EBITDA margin (industry, adjusted for size) | 5% |
| EBITDA = revenue × margin | $226K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $452K |
| Multiple for this size and industry | 2× |
| Value range | $238K – $618K |
| Revenue range | $2.8M – $4.9M |
| EBITDA range | $149K – $258K |
| Industry (NAICS) | Retail Trade (447110) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
Advisors
- BankingThe First National Bank of Fort SmithPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| The First National Bank of Fort Smith PPP 2020 | All 252 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/15/2020 | first | $21K | 3 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Crossroads General LLC
Crossroads General LLC is a retail trade company in Stigler, Oklahoma, in business since 1997. It is owned by Eric Donnelly (CEO). Its estimated annual revenue is about $4.3M, with roughly $226K of EBITDA. It has about 3 employees. Its estimated business value is $452K (likely range $238K–$618K).
Common questions
- Who owns Crossroads General LLC?
- Crossroads General LLC is owned by Eric Donnelly (CEO), according to public sources such as the company's website or filings.
- How much revenue does Crossroads General LLC make?
- SeeBITDA estimates Crossroads General LLC's annual revenue at about $4.3M (likely between $2.8M and $4.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Crossroads General LLC worth?
- About $452K, roughly 2× its estimated EBITDA of $226K, typical for a retail trade company its size. Likely range: $238K–$618K.
- How many employees does Crossroads General LLC have?
- About 3, as reported on its PPP loan.
- When was Crossroads General LLC founded?
- Crossroads General LLC has been in business since 1997.