Charlie's Discount Drug Inc.
How we got $1.6M
Based on its 8 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Some signs of a sale
- In business 47 years (since 1979)
- Family in the business (Dr. Debbi Hernandez, Owner & Pharmacist)
From public records and the company's website, not a statement that it's for sale.
What they do
Charlie's Discount Drug is a community pharmacy in Stillwater, Oklahoma, serving local communities since 1979 with pharmacy services, immunizations, and medication management.
From the company's website. Industry: Pharmacies.
Estimated value over time
▲ 24% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▼ 38% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 8 | $2.4M |
| 2020 | Form 5500 | 4 | $1.2M |
| 2021 | Form 5500 | 4 | $1.2M |
| 2022 | Form 5500 | 5 | $1.5M |
| 2023 | Form 5500 | 5 | $1.5M |
| 2024 | Form 5500 | 5 | $1.5M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| CHARLIE'S DISCOUNT DRUG INC. this business | $6.9M | — |
| TIGER DRUG COMPANY INC Stillwater · 15 employees | $10.5M | 0.1 mi |
| RAZOOKS PHARMACY LLC Stillwater · 23 employees | $10.9M | 0.1 mi |
| CDL CENTRAL DRUG, INC. Stillwater · 10 employees | $6.3M | 0.4 mi |
| STILLATER EYEWEAR, LLC Stillwater · 4 employees | $1.7M | 0.5 mi |
| STILLWATER EYEWEAR LLC Stillwater · 4 employees | $1.7M | 0.5 mi |
| KNIGHT MEDICAL SUPPLY, LLC Stillwater · 6 employees | $3.4M | 1.1 mi |
The full calculation
| Employees reported to the SBA | 8 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $5.5M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $6.8M |
| Estimate: the two combined (geometric mean) | $6.9M |
| EBITDA margin (industry, adjusted for size) | 8% |
| EBITDA = revenue × margin | $525K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $1.6M |
| Multiple for this size and industry | 3× |
| Value range | $829K – $2.2M |
| Revenue range | $4.6M – $7.9M |
| EBITDA range | $345K – $599K |
| Industry (NAICS) | Retail Trade (446110) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Leadership
- DDDr. Debbi HernandezOwner & Pharmacist · Company website · source
- DLDr. Lance ReecePharmD · Company website · source
- KVKaci VogtStore Manager · Company website · source
- AMAshley McKnightPharmacy Technician · Company website · source
Advisors
- BankingBancFirstPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| BancFirst PPP 2020 | All 7,048 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/16/2020 | first | $88K | 8 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Charlie's Discount Drug Inc.
Charlie's Discount Drug Inc. is a pharmacies company in Stillwater, Oklahoma, in business since 1979. It is owned by Debbi Hernandez. Its estimated annual revenue is about $6.9M, with roughly $525K of EBITDA. It has about 5 employees. Its estimated business value is $1.6M (likely range $829K–$2.2M).
Common questions
- Who owns Charlie's Discount Drug Inc.?
- Charlie's Discount Drug Inc. is owned by Debbi Hernandez, according to public sources such as the company's website or filings.
- How much revenue does Charlie's Discount Drug Inc. make?
- SeeBITDA estimates Charlie's Discount Drug Inc.'s annual revenue at about $6.9M (likely between $4.6M and $7.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Charlie's Discount Drug Inc. worth?
- About $1.6M, roughly 3× its estimated EBITDA of $525K, typical for a pharmacies company its size. Likely range: $829K–$2.2M.
- How many employees does Charlie's Discount Drug Inc. have?
- About 5, from its 2024 retirement-plan filing.
- When was Charlie's Discount Drug Inc. founded?
- Charlie's Discount Drug Inc. has been in business since 1979.