Mr. Ed's Auction Company
How we got $914K
Based on its 9 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Likely to sell
- In business 66 years (since 1960)
- Founder still runs it after 66 years
- Family in the business (Zachary Vierheller, Vice President / Auctioneer / Managing Broker)
- Headcount down 25% since 2024 (retirement plan filings)
From public records and the company's website, not a statement that it's for sale.
What they do
Mr. Ed's Auction Company is an auction house in Catoosa, OK, operating since 1960, that holds live, simulcast and online auctions. It sells farm and ranch property, real estate, vehicles, equipment and machinery, business liquidations, guns, and personal asset liquidations.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- DRUMMOND CATTLE LLC · Tulsa, 14 mi · $129.5M
- BERRY & BERRY ACQUISITION · Tahlequah, 46 mi · $93.2M
- J-M FARMS, INC · Miami, 71 mi · $82.0M
- J-M FARMS HOLDING, LLC · Miami, 68 mi · $76.3M
- J-M FOODS, LLC · Miami, 71 mi · $37.0M
- SJCO HOLDINGS, LLC · Tulsa, 13 mi · $62.0M
- ACRON 2 PORSCHE DRIVE, ATLANTA LLC · Tulsa, 13 mi · $56.3M
- STAN JOHNSON SERVICES, INC. · Tulsa, 13 mi · $53.6M
- SANFORD BROTHERS CO., INC. & SUBSIDIARIES · Tulsa, 14 mi · $46.1M
- MCGRAW DAVISSON STEWART, LLC · Tulsa, 15 mi · $42.5M
Estimated value over time
▲ 17% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▲ 0% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 9 | $2.7M |
| 2022 | Form 5500 | 10 | $3.0M |
| 2023 | Form 5500 | 9 | $2.7M |
| 2024 | Form 5500 | 12 | $3.6M |
| 2025 | Form 5500 | 9 | $2.7M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| MR. ED'S AUCTION COMPANY this business | $4.6M | — |
| CATOOSA VAPORS LLC Catoosa · 3 employees | $1.9M | 1.3 mi |
| GENESIS NAILS AND COSMETICS Tulsa · 1 employees | $900K | 5.7 mi |
| SHALONDA LANG Broken Arrow · 1 employees | $1.1M | 5.8 mi |
| OWASSO PETS LLC Tulsa · 15 employees | $3.2M | 6.2 mi |
| H AND H VENTURES, LLC Tulsa · 15 employees | $15.7M | 6.5 mi |
| WJR INC Tulsa · 6 employees | $7.2M | 6.7 mi |
The full calculation
| Employees reported to the SBA | 9 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $3.7M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $4.4M |
| Estimate: the two combined (geometric mean) | $4.6M |
| EBITDA margin (industry, adjusted for size) | 8% |
| EBITDA = revenue × margin | $381K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $914K |
| Multiple for this size and industry | 2.4× |
| Value range | $481K – $1.3M |
| Revenue range | $3.0M – $5.3M |
| EBITDA range | $251K – $434K |
| Industry (NAICS) | Retail Trade (453998) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Leadership
- ZVZachary VierhellerVice President / Auctioneer / Managing Broker · Company website · source
- JWJessica WrightOperations Director / Real Estate Agent / Realtor · Company website · source
- BMBrandon MendozaOperations Manager / Auctioneer / Marketing · Company website · source
- SVSavanna VierhellerAdministrative Manager · Company website · source
- JWJohn WestonAuction Manager · Company website · source
- EIElizabeth IobstStaff Attorney · Company website · source
Advisors
- BankingRCB BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| RCB Bank PPP 2020 | All 1,690 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/9/2020 | first | $66K | 9 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Mr. Ed's Auction Company
Mr. Ed's Auction Company is a retail trade company in Catoosa, Oklahoma, in business since 1960. It is owned by J. Edward Vierheller (Founder). Its estimated annual revenue is about $4.6M, with roughly $381K of EBITDA. It has about 9 employees. Its estimated business value is $914K (likely range $481K–$1.3M).
Common questions
- Who owns Mr. Ed's Auction Company?
- Mr. Ed's Auction Company is owned by J. Edward Vierheller (Founder), according to public sources such as the company's website or filings.
- How much revenue does Mr. Ed's Auction Company make?
- SeeBITDA estimates Mr. Ed's Auction Company's annual revenue at about $4.6M (likely between $3.0M and $5.3M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Mr. Ed's Auction Company worth?
- About $914K, roughly 2.4× its estimated EBITDA of $381K, typical for a retail trade company its size. Likely range: $481K–$1.3M.
- How many employees does Mr. Ed's Auction Company have?
- About 9, from its 2025 retirement-plan filing.
- When was Mr. Ed's Auction Company founded?
- Mr. Ed's Auction Company has been in business since 1960.
- Is Mr. Ed's Auction Company for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 66 years (since 1960); founder still runs it after 66 years; family in the business (zachary vierheller, vice president / auctioneer / managing broker).