SeeBITDAOklahoma

Moore-Lancaster Insurance Agency

  • 224 E Cherokee St, Wagoner, OK
  • Since 2020
Estimated valueLow confidence
$1.1M
$411Klikely range$1.7M
About 3.6× its yearly profit, typical for a company this size in its industry.
Revenue
$806K
a year
Profit (EBITDA)
$310K
38% of revenue
Employees
—
not reported

How we got $1.1M

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical insurance agencies business in Oklahoma$806K
Revenue$806K
× 38% profit margin$310K
× 3.6 sale multiple = value$1.1M

· Own this business? Correct these figures

What we know

No PPP loan
401(k) filing, 2025
No reported financials
Company website
Owner named

What they do

Moore-Lancaster Agency is an insurance agency in Wagoner, OK that offers personal, commercial, and bond insurance products to Oklahoma residents, and says it finds policies from trusted insurance companies.

Products & services
Auto InsuranceHome InsuranceCommercial InsuranceBoat/Watercraft InsuranceHealth InsuranceLife InsuranceMotorcycle InsuranceRecreational Vehicle InsuranceMortgageBondsNotary Bond (OK)Home/In-Home Business Coverage
Markets served
Oklahoma residentsFarm & RanchAffluent Markets
Service area
Oklahoma

From the company's website. Industry: Insurance agencies.

Customers & suppliers

Possible customers nearby

The largest businesses within about 60 miles in the markets its website says it serves.

Farms & ranches
Marketing & advertising

Employees over time

▲ 0% since 2020
01320202021202220232024202522
401(k) / retirement-plan participants
Show as table
YearSourceEmployeesEst. revenueEst. EBITDA
2020Form 55002$411K$158K
2021Form 55002$411K$158K
2022Form 55002$411K$158K
2023Form 55002$411K$158K
2024Form 55002$411K$158K
2025Form 55002$411K$158K

Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
Moore-Lancaster Insurance Agency
this business
$806K$310K—
Richard Aaron Mccracken - 111 S State St
Wagoner
$806K$310K0.2 mi
Shelter Insurance
Wagoner
$806K$310K0.3 mi
Rowe Insurance
Wagoner
$806K$310K0.4 mi
American Farmers and Ranchers Mutual Insurance Company
Wagoner
$806K$310K0.5 mi
Farmers Insurance - Mary Harris
Wagoner
$806K$310K0.5 mi
State Farm
Wagoner
$806K$310K0.9 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$1.1M
Multiple for this size and industry3.6×
Value range$411K – $1.7M

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Agencies, brokerages, and other insurance related activities businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (38%). Treat these as a rough guide.

Revenue range$371K – $1.0M
EBITDA range$143K – $387K
Industry (NAICS)Agencies, brokerages, and other insurance related activities (5242)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

People & advisors

Founded by Howard Searcy
“Rick is now the fourth owner of the insurance company in its 120+ year history.”

Leadership

  • BL
    Bill Lancaster
    Former owner · Company website · source
  • EL
    Euel Lancaster
    Former owner · Company website · source
  • HS
    Howard Searcy
    Founder of Searcy Insurance Agency · Company website · source

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Moore-Lancaster Insurance Agency

Moore-Lancaster Insurance Agency is an insurance agencies company in Wagoner, Oklahoma, in business since 2020. It is owned by Rick Moore. Its estimated annual revenue is about $806K, with roughly $310K of EBITDA. It has about 2 employees. Its estimated business value is $1.1M (likely range $411K–$1.7M).

Common questions

Who owns Moore-Lancaster Insurance Agency?
Moore-Lancaster Insurance Agency is owned by Rick Moore, according to public sources such as the company's website or filings.
How much revenue does Moore-Lancaster Insurance Agency make?
SeeBITDA estimates Moore-Lancaster Insurance Agency's annual revenue at about $806K (likely between $371K and $1.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Moore-Lancaster Insurance Agency worth?
About $1.1M, roughly 3.6× its estimated EBITDA of $310K, typical for a insurance agencies company its size. Likely range: $411K–$1.7M.
How many employees does Moore-Lancaster Insurance Agency have?
About 2, from its 2025 retirement-plan filing.
When was Moore-Lancaster Insurance Agency founded?
Moore-Lancaster Insurance Agency has been in business since 2020.